
NBC television Has renewed its contract with The National Hockey League for the 2007-2008 season. This is great news for the NHL. After the 2004-2005 lockout ESPN decided not to renew its contract with the NHL, leaving Versus (Who’s coverage is great, but limited) and NBC as the only nationally available broadcast partners.
Why is this good news for the NHL? Obviously national television exposure is good for any sport. I love to watch hockey, even if it isn’t my home town team playing. NBC also broadcasts most of their games in HD and hockey is awesome in HD.
Why is this good news for NBC? In addition to having national broadcasting rights to one of the most exciting sports on the planet (OK, I’m biased) it gets to pick the best game available to televise. NBC tried this during the final eight weeks of the 2006 NFL football season with great success. This allows the viewers to see the most relevant match-ups…a win for the network and the consumer.
While ESPN is broadcasting Poker and Jump Rope championships, I’ll still get to watch my hockey!
